A strong social media strategy is no longer a nice-to-have, it’s a necessity. Social media’s influence and impact continues to grow, and companies and organizations across industry are seeking to amplify, and measure, their efforts. If you’ve spent much time…

On average, social media captures nearly one third of people’s time spent online. According to Global Web Index, users spend roughly 30% of their time online using social media platforms like Facebook, Pinterest, or Twitter. Additionally, more than half Instagram…

What it Takes to Build a Dashboard for Your Small Business If you’re a small business owner, you know what it means to get the most out of every dollar. But what about getting the most out of your data?…

Marketing For Non-profits Is Unique, Including Social Media When it comes to marketing a business, the most important thing is showing your audience why your product or service meets viewers’ unique needs. For non-profits, social media marketing is a completely…

In light of Facebook’s recent focus on local commerce–like the little icon of a storefront at the bottom of your mobile app–it’s obvious 2016 is the year Facebook decided to step up its game in the business community. In fact,…

Engines revving, fans screaming and the quickest pit stops I’ve ever seen. As a newbie to NASCAR, I had no idea what to expect when I was selected as a VIP guest to the Menards 250 NASCAR Xfinity Series race.

Small-town businesses often have the luxury of developing a close relationship with their patrons. A patron may go to the same baker, at the same time, and buy the same jelly-filled doughnut each and every week. And the baker, knowing…

Social media marketing has quickly revolutionized the way marketers think, and how businesses approach their consumer interactions. The largest result from this shift is the vast amount of data the target audience can produce. Mining, analyzing and utilizing this data…