Tag

marketing

5 Steps to Running a Successful Email Marketing Campaign

While there is some truth to the idea that most great products and services market themselves, it still takes a few additional behind-the-scenes marketing tactics to get it there. And by far the most effective marketing strategy to use, that…

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How to Create A Data-Led Content Strategy For Your Business

The content marketing world is in somewhat of an awkward transitional phase. On one hand, you have staunch advocates of — for lack of a better term — the old ways: writing exclusively for people, going by your gut, running…

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What it Takes to Build a Marketing Data Strategy

There is more data than ever at the fingertips of marketers. The time for an integrated marketing data strategy is firmly upon us. The concept of a marketing data strategy is not new, but it is often misunderstood. Simply looking…

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How To Visualize Social Media Metrics

A strong social media strategy is no longer a nice-to-have, it’s a necessity. Social media’s influence and impact continues to grow, and companies and organizations across industry are seeking to amplify, and measure, their efforts. If you’ve spent much time…

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Bulletproof Social Media Marketing With These KPIs

On average, social media captures nearly one third of people’s time spent online. According to Global Web Index, users spend roughly 30% of their time online using social media platforms like Facebook, Pinterest, or Twitter. Additionally, more than half Instagram…

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Non-Profit Social Media Marketing Just Got Easier

Marketing For Non-profits Is Unique, Including Social Media When it comes to marketing a business, the most important thing is showing your audience why your product or service meets viewers’ unique needs. For non-profits, social media marketing is a completely…

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Email Marketing May Be a Waste Of Time if You Aren’t Tracking This Data

In the ever-changing landscape of the World Wide Web, email is one of the first and most important tools given to us by the internet. Today, email remains one of the most powerful marketing tools at your company’s disposal. But…

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Are You Tracking the Right Facebook Advertising Metrics?

In light of Facebook’s recent focus on local commerce–like the little icon of a storefront at the bottom of your mobile app–it’s obvious 2016 is the year Facebook decided to step up its game in the business community. In fact,…

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How to Avoid Coffee Spills and Maximize Your Time

Consider how much of your time is spent reading emails in line for coffee, or food, or at the bar for happy hour (we all do it). How many times have you answered calls from coworkers and business associates on…

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Cultivating Customer Loyalty – Collector’s Edition

By Jon Paradise No matter your business, customer loyalty is important.  Keeping your current customers happy keeps them coming back again and again.  They are the ones who will try your new product first, check out your latest development as…

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