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5 Steps to Running a Successful Email Marketing Campaign

While there is some truth to the idea that most great products and services market themselves, it still takes a few additional behind-the-scenes marketing tactics to get it there. And by far the most effective marketing strategy to use, that…

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What it Takes to Build a Marketing Data Strategy

There is more data than ever at the fingertips of marketers. The time for an integrated marketing data strategy is firmly upon us. The concept of a marketing data strategy is not new, but it is often misunderstood. Simply looking…

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