Tag

digital marketing

How to Create A Data-Led Content Strategy For Your Business

The content marketing world is in somewhat of an awkward transitional phase. On one hand, you have staunch advocates of — for lack of a better term — the old ways: writing exclusively for people, going by your gut, running…

Read More

What it Takes to Build a Marketing Data Strategy

There is more data than ever at the fingertips of marketers. The time for an integrated marketing data strategy is firmly upon us. The concept of a marketing data strategy is not new, but it is often misunderstood. Simply looking…

Read More

How To Visualize Social Media Metrics

A strong social media strategy is no longer a nice-to-have, it’s a necessity. Social media’s influence and impact continues to grow, and companies and organizations across industry are seeking to amplify, and measure, their efforts. If you’ve spent much time…

Read More

Bulletproof Social Media Marketing With These KPIs

On average, social media captures nearly one third of people’s time spent online. According to Global Web Index, users spend roughly 30% of their time online using social media platforms like Facebook, Pinterest, or Twitter. Additionally, more than half Instagram…

Read More

Email Marketing May Be a Waste Of Time if You Aren’t Tracking This Data

In the ever-changing landscape of the World Wide Web, email is one of the first and most important tools given to us by the internet. Today, email remains one of the most powerful marketing tools at your company’s disposal. But…

Read More

Why Marketing & Advertising Dashboards Are Essential to Your Department

Today’s marketers are well aware of the increasing dependence on data analysis. Especially for digital marketing teams, there exists a never-ending stream of data available for every campaign that is currently running. We’ve found that advertising and marketing departments are…

Read More

How to Effectively Measure Social Media Data with Data Visualization

Social media marketing has quickly revolutionized the way marketers think, and how businesses approach their consumer interactions. The largest result from this shift is the vast amount of data the target audience can produce. Mining, analyzing and utilizing this data…

Read More