data analysis

Life of a Data-Driven Dad

On a Wednesday in early July, my life changed forever – my wife and I welcomed our first child into the world. But we’re not here for the warm/fuzzy parts – let’s talk about the key performance indicators (KPIs –…

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Why Marketing & Advertising Dashboards Are Essential to Your Department

Today’s marketers are well aware of the increasing dependence on data analysis. Especially for digital marketing teams, there exists a never-ending stream of data available for every campaign that is currently running. We’ve found that advertising and marketing departments are…

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How to Effectively Measure Social Media Data with Data Visualization

Social media marketing has quickly revolutionized the way marketers think, and how businesses approach their consumer interactions. The largest result from this shift is the vast amount of data the target audience can produce. Mining, analyzing and utilizing this data…

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