Tag

data analysis

Embedded Analytics

The Case for Embedded Analytics Imagine the capability for your customers and partners to reach greater operational efficiency by spending less time on reporting and more time on their core competencies. Embedded analytics is the integration of BI with current…

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The Pillars of Industry 4.0

The Nine Pillars of Industry 4.0 While the First Industrial Revolution was ushered in by steam, the Fourth Industrial Revolution is being fueled by digital transformation. With an increased adoption of technologies such as cloud computing, augmented reality (AR), and…

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How to Visualize Exploratory Data Analysis

If you’re not familiar with the term “exploratory data visualization” or “EDV,” you’re in for a treat. We often think of data visualization as the final step in a data project or process. You’ve gathered, scrubbed, and organized your data…

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Dark Data – The Blind Spots in Your Analytics

With an increased interest in big data, the amount of information that businesses collect has been steadily increasing over the years. In order to capture more data, companies are investing in technology and talent to leverage the value of this…

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Data Preparation, Demystified

Data visualizations are the flashy result of data analysts’ work, and there is no shortage of beautiful and engaging examples these days. Still, unless an audience member is a data analyst him or herself, it’s difficult to see all the…

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Exploring The Theories of Data Analysis: EDA, CDA, and Grounded Theory

Generally speaking, data analysis refers to the process of mining, inspecting, cleansing, and modeling data in order to reveal useful insights and information that would have otherwise been unobtainable. Most organizations that make analysis an integral part of their day-to-day…

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Data Driven Decisions, Learning, and Cognition

There’s a lot of discussion around “data-driven decision making,” but what does that look like in reality? Ideally, we’d like to use data to make decisions that are objectively “correct”, but unfortunately humans aren’t objective creatures. Despite the fact that…

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Life of a Data-Driven Dad

On a Wednesday in early July, my life changed forever – my wife and I welcomed our first child into the world. But we’re not here for the warm/fuzzy parts – let’s talk about the key performance indicators (KPIs –…

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Why Marketing & Advertising Dashboards Are Essential to Your Department

Today’s marketers are well aware of the increasing dependence on data analysis. Especially for digital marketing teams, there exists a never-ending stream of data available for every campaign that is currently running. We’ve found that advertising and marketing departments are…

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How to Effectively Measure Social Media Data with Data Visualization

Social media marketing has quickly revolutionized the way marketers think, and how businesses approach their consumer interactions. The largest result from this shift is the vast amount of data the target audience can produce. Mining, analyzing and utilizing this data…

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