Tag

data analysis

Dark Data – The Blind Spots in Your Analytics

With an increased interest in big data, the amount of information that businesses collect has been steadily increasing over the years. In order to capture more data, companies are investing in technology and talent to leverage the value of this…

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Data Preparation, Demystified

Data visualizations are the flashy result of data analysts’ work, and there is no shortage of beautiful and engaging examples these days. Still, unless an audience member is a data analyst him or herself, it’s difficult to see all the…

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Exploring The Theories of Data Analysis: EDA, CDA, and Grounded Theory

Generally speaking, data analysis refers to the process of mining, inspecting, cleansing, and modeling data in order to reveal useful insights and information that would have otherwise been unobtainable. Most organizations that make analysis an integral part of their day-to-day…

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Data Driven Decisions, Learning, and Cognition

There’s a lot of discussion around “data-driven decision making,” but what does that look like in reality? Ideally, we’d like to use data to make decisions that are objectively “correct”, but unfortunately humans aren’t objective creatures. Despite the fact that…

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Life of a Data-Driven Dad

On a Wednesday in early July, my life changed forever – my wife and I welcomed our first child into the world. But we’re not here for the warm/fuzzy parts – let’s talk about the key performance indicators (KPIs –…

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Why Marketing & Advertising Dashboards Are Essential to Your Department

Today’s marketers are well aware of the increasing dependence on data analysis. Especially for digital marketing teams, there exists a never-ending stream of data available for every campaign that is currently running. We’ve found that marketing departments are desperately in…

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How to Effectively Measure Social Media Data with Data Visualization

Social media marketing has quickly revolutionized the way marketers think, and how businesses approach their consumer interactions. The largest result from this shift is the vast amount of data the target audience can produce. Mining, analyzing and utilizing this data…

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