Tag

Analytics

Data Ethics: 7 Tips You Need to Follow

With the increasing amount of data being captured and available to businesses, many have to learn to adjust their structure and be conscious of how they should and want to manage their information. However, with that much data, comes the…

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Understand the 3 Types of Analytics: Descriptive, Predictive, and Prescriptive

Data is becoming increasingly more available and present in the daily operations of businesses today. With data, comes analytics, and in order to drive more efficient decision-making, companies must consider various analytic solutions to discover what will allow them to…

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Fantasy Football and Analytics

How I Used Analytics to Almost Win my Fantasy Football League Last Year The 2019 NFL season started a few days ago, and along with it started many different types of Fantasy Football leagues. All participants, approximately 50,000,000, recently had…

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Are You Tracking the Right Facebook Advertising Metrics?

In light of Facebook’s recent focus on local commerce–like the little icon of a storefront at the bottom of your mobile app–it’s obvious 2016 is the year Facebook decided to step up its game in the business community. In fact,…

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Deeper than Data: Exploring the Philosophical Side of SEO

Data analytics for SEO is still a relatively new field, and as such, there are some philosophically intriguing areas of focus that anyone trying to improve their page rankings should be ready to lend some careful consideration to. Goodhart’s Law…

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Dashboarding Through the “Fog of DATA War”

I apologize in advance for this total ‘blog geek out’ about to happen, but bear with me – there is an analogy and purpose. If you’ve ever played any type of RTS or Strategy PC game in the past couple…

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Beware of Scale Bias – and Prevent It with Interactive Intelligence

On the road, I often see some amazing dashboard designs. Sometimes when we make charts and graphs though, we combine too much information into one chart. I regularly see charts that have measurements of many items against one X axis.…

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Before the Browse: Dashboard First Impressions

iDashboards allows organizations to deliver unique experiences to every user – charts and dashboards they get to see and how they can be edited. Too often, though, little thought is given to what users see even before they begin to…

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Code Red

The cover of the March 10, 2014 issue of the TIME magazine was called “Code Red”. The cover story announces: “How an unlikely group of high-tech wizards revived President Obama’s troubled HealthCare.gov website.” As the topic, Affordable Care Act or…

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Back to Basics

The more I talk to people about anything Business Intelligence, the more buzz words I get to hear e.g. Big Data, Prescriptive Analytics, Hadoop, YARN, Pig, etc. For most SMBs that I talk to, however, (humbly putting) these terms are…

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