No one would expect an individual that has never exercised a day in their life and subsists on junk food to win the Boston Marathon. While we know this to be true, many organizations believe that gathering and leveraging low-quality data will suddenly provide keen…

You’ve got the data, you’re pulling reports; but like many other businesses and organizations alike, you may find your team is asking the question, “How are we using our data?” While this is the right question to ask, teams should…

How should organizations structure their analytics? Centralized Analytics… Your organization consists of one core team of analysts and data scientists. The work they conduct is the driving force for how analytics will be run throughout the rest of the organization.…

Data has become a mechanism both relevant and present across every industry. The context in which data is used and the awareness of how it is used is unique to each industry and individual organization, but its capability to drive…

Efficiency is crucial in all business operations. However, to achieve optimal efficiency, several factors must be considered by organizational leaders.  Efficiency is fundamentally a result of the entire work system of a successful organization, which comprises of productive employees, proper…

With the increasing amount of data being captured and available to businesses, many have to learn to adjust their structure and be conscious of how they should and want to manage their information. However, with that much data, comes the…

Data is becoming increasingly more available and present in the daily operations of businesses today. With data comes analytics, and in order to drive more efficient decision-making, companies must consider various analytic solutions to discover what will allow them to…

How I Used Analytics to Almost Win my Fantasy Football League Last Year The 2019 NFL season started a few days ago, and along with it started many different types of Fantasy Football leagues. All participants, approximately 50,000,000, recently had…

In light of Facebook’s recent focus on local commerce–like the little icon of a storefront at the bottom of your mobile app–it’s obvious 2016 is the year Facebook decided to step up its game in the business community. In fact,…

Data analytics for SEO is still a relatively new field, and as such, there are some philosophically intriguing areas of focus that anyone trying to improve their page rankings should be ready to lend some careful consideration to. Goodhart’s Law…