There’s a lot of discussion around “data-driven decision making,” but what does that look like in reality? Ideally, we’d like to use data to make decisions that are objectively “correct”, but unfortunately humans aren’t objective creatures. Despite the fact that…
What is Neuroaesthetics? You are probably familiar with the term "aesthetics." Though in modern times, it's largely been co-opted by the beauty industry, it has applications far beyond waxing and chemical peels. From a philosophical lens, aesthetics is the branch…
In recent years, business strategists, marketers, and data analysts have come to realize the persuasive power of visualization. In a study from New York University, researchers explained that visualized data communicates at a higher level and has a greater impact…
Our brains are unimaginably complex. Neuroscience is sometimes considered the true final frontier; our internal selves are as expansive as the universe itself. While there are many aspects of cognitive processing that we have yet to understand, the area of…
Data. Data. Data. Everywhere data. The mind numbs at the thought. Daily I am talking with customers discussing their data challenges, where their data resides, and the notion that bringing data together into some meaningful sense is akin to herding…
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