Category

Marketing

5 Steps to Running a Successful Email Marketing Campaign

While there is some truth to the idea that most great products and services market themselves, it still takes a few additional behind-the-scenes marketing tactics to get it there. And by far the most effective marketing strategy to use, that…

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How to Create A Data-Led Content Strategy For Your Business

The content marketing world is in somewhat of an awkward transitional phase. On one hand, you have staunch advocates of — for lack of a better term — the old ways: writing exclusively for people, going by your gut, running…

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What it Takes to Build a Marketing Data Strategy

There is more data than ever at the fingertips of marketers. The time for an integrated marketing data strategy is firmly upon us. The concept of a marketing data strategy is not new, but it is often misunderstood. Simply looking…

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How To Visualize Social Media Metrics

A strong social media strategy is no longer a nice-to-have, it’s a necessity. Social media’s influence and impact continues to grow, and companies and organizations across industry are seeking to amplify, and measure, their efforts. If you’ve spent much time…

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Why Marketing & Advertising Dashboards Are Essential to Your Department

Today’s marketers are well aware of the increasing dependence on data analysis. Especially for digital marketing teams, there exists a never-ending stream of data available for every campaign that is currently running. We’ve found that marketing departments are desperately in…

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