Generally speaking, data analysis refers to the process of mining, inspecting, cleansing, and modeling data in order to reveal useful insights and information that would have otherwise been unobtainable. Most organizations that make analysis an integral part of their day-to-day…

Your Key Performance Indicators (KPIs) should make it easier for you to keep an eye on the future of your business–but that’s not always the case. It’s tempting to track every shred of business data you can get your hands…

Ask a business intelligence professional what they do, and they might feed you a line about finding insights hidden in data. Ply that same BI professional with a cocktail or two, and they might just tell you the truth about…

A strong social media strategy is no longer a nice-to-have, it’s a necessity. Social media’s influence and impact continues to grow, and companies and organizations across industry are seeking to amplify, and measure, their efforts. If you’ve spent much time…

You’ve heard it before.  You can’t manage what you don’t measure.  To take this one step further, you can’t measure what you can’t see, and if your data is trapped in database tables and spreadsheets, there’s is a good chance…

You’ll never meet your goals if you don’t know what they are or how close you are to reaching them. For many organizations, this is where a balanced scorecard comes in. What is a balanced scorecard, you may ask? The…

Beautiful dashboards, sleek graphics, and all the right design elements do not good data make. Data is only as useful as it is accurate, and even just one little mistake can send a business into a downward spiral. Unfortunately, too…

Launching a new BI (business intelligence) project can feel a lot like starting a new workout regimen: tough, tiring, and a little overwhelming. Getting the right forward momentum is key, but it’s a lot easier when you have a solid…

Stop Good Data From Going Bad Data can be an invaluable resource that informs decisions and leads to better management, increased productivity and a better culture of transparency. The key words here are can be. Unfortunately, in this data saturated…

These days, data is more critical than ever, with customers, employees, and decision makers alike demanding more transparency than ever before. However, as the need for data increases, so does the amount of data being collected. While more data might…