Category

Data Strategy

3 Ways to Present More Accurate Charts: Or, How to Avoid Leading People On

Across the globe, businesses are at a simultaneously empowering and frightening place where data is concerned. They have more of it, more avenues to access it, and more ways to share it. One such way to share data has been…

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Operational, Analytical, and Strategic: The Three Types of Dashboards

Wait a minute, you may be saying to yourself. This blog keeps on telling me that there are a million and one types of dashboards, and now I’m about to read about just three? It’s true, dear reader: there are…

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Proactive Dashboards Put You in Control

I like to keep my ear to the ground in the world of business intelligence, so when I come across something that is unfamiliar to me, I tend to geek out a bit. Recently, as I was researching dashboards (as…

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Defining Strategic KPIs

Peter Drucker, famed management consultant, once said, “If you can’t measure it, you can’t manage it.” Insightful? Sure, but what he didn’t say was what to measure. Almost every company knows the importance of KPIs and metrics when it comes…

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You Don’t Have to Be a Data Scientist to Build a Dashboard

More and more, companies are understanding the importance of data and advanced analytics to their business. From improving operational efficiency to making informed decisions based on up-to-the minute information, there are many practical benefits of leveraging big data. Data scientists…

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What Makes An Effective Executive Dashboard?

At the risk of stating the obvious, business executives live a busy life. Last year, Harvard Business Review published a survey explaining how 1,000 CEOs spend their day. An average day-in-the-life of a CEO could be broken down into four…

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Data in Context

“Context,” according to the Merriam Webster dictionary, is “the interrelated conditions in which something exists or occurs.” It might sound complicated, but when broken down, it’s actually quite simple: context puts things into perspective. That’s why context is hugely important…

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Data Preparation, Demystified

Data visualizations are the flashy result of data analysts’ work, and there is no shortage of beautiful and engaging examples these days. Still, unless an audience member is a data analyst him or herself, it’s difficult to see all the…

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What it Takes to Build a Marketing Data Strategy

There is more data than ever at the fingertips of marketers. The time for an integrated marketing data strategy is firmly upon us. The concept of a marketing data strategy is not new, but it is often misunderstood. Simply looking…

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10 Things To Do With the Time You Used to Spend Pulling Reports

The life of a data analyst can be a hectic one. Pulling data, analyzing metrics, compiling reports, looking for insights, preparing presentations… it seems never ending. Some days there is barely have time for a restroom break, much less to…

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