While there is some truth to the idea that most great products and services market themselves, it still takes a few additional behind-the-scenes marketing tactics to get it there. And by far the most effective marketing strategy to use, that…

When data enters a database, one of two things can happen: it’s either scrubbed, organized, and used, or it grows stale and outdated. Data Lifecycle Management (also known as “DLM”) is the process by which organizations gather, store, and use…

Business leaders make hundreds of decisions every day, many of which influence the success of the business as a whole. No pressure, right? That’s why one of the top skills sought after for managers is the ability to make efficient,…

Many small and mid-sized companies have found Crystal Reports to be a trusty tool to create custom reports from multiple data sources. While these reports contain a lot of valuable data, however, they aren’t easy to digest. It’s not hard…

Does it seem like you’re constantly fighting to keep your inbox clean? If the answer is yes, you’re not alone. 74% of consumers are overwhelmed by the amount of emails they receive, which makes sense considering that 35% of them…

For many people, the term “data scientist” is easy to associate with phrases like “charts,” “graphs,” and “crunching the numbers.” While a big part of data science involves just that, some aspects of the job are anything but scientific –…

Data, Business Transformations, and New Year’s Resolutions — Oh My! The New Year is upon us, and there’s no better time for businesses to start thinking about resolutions. Whether you’re looking to improve a few processes or completely transform the…

We all love data here. But, don’t get us wrong, we also know that data can be frustrating, misleading, and challenging. Nothing reminds you of that fact more than contemplating some interesting statistical paradoxes and puzzles – those seemingly absurd…

The first thing you should know about data architecture is that your organization already has one – whether you realize it or not. That’s because data architecture refers to two things: the way that information flows through and around your…

Introducing new technologies in the workplace can be challenging. With each new business intelligence (BI) tool, there needs to be an accompanying strategy for how that technology will be implemented and communicated. Understanding where this strategy can go wrong, as…