It should come as no surprise that every organization needs data to compete and find success in today’s business landscape. The most challenging part, however, is turning your data into information that audiences want to consume. That means choosing the…

I like to keep my ear to the ground in the world of business intelligence, so when I come across something that is unfamiliar to me, I tend to geek out a bit. Recently, as I was researching dashboards (as…

Peter Drucker, famed management consultant, once said, “If you can’t measure it, you can’t manage it.” Insightful? Sure, but what he didn’t say was what to measure. Almost every company knows the importance of KPIs and metrics when it comes…

Does your team have a productivity problem? If so, they’re in good company. About 75 percent of employers say that more than two hours of each work day is spent being unproductive. That adds up to about ten hours a…

At the risk of stating the obvious, business executives live a busy life. Last year, Harvard Business Review published a survey explaining how 1,000 CEOs spend their day. An average day-in-the-life of a CEO could be broken down into four…

The difference between making good decisions and bad decisions is the quality of information used to make the decision. Timely, relevant, and well-articulated data can guide decision making, but messy and incomprehensible data can stymie innovation and undermine confidence and…

In 2012, a regional VA office in Winston-Salem was in so much disarray from paper that it “created an unsafe workspace for employees.” A report from the Inspector General found that there were 37,000 claims folders stored on top of…

There is more data than ever at the fingertips of marketers. The time for an integrated marketing data strategy is firmly upon us. The concept of a marketing data strategy is not new, but it is often misunderstood. Simply looking…

The life of a data analyst can be a hectic one. Pulling data, analyzing metrics, compiling reports, looking for insights, preparing presentations… it seems never ending. Some days there is barely have time for a restroom break, much less to…

Generally speaking, data analysis refers to the process of mining, inspecting, cleansing, and modeling data in order to reveal useful insights and information that would have otherwise been unobtainable. Most organizations that make data analysis an integral part of their…