Mark Bliss Senior Marketing Manager @iDashboards

Mark Bliss is the Senior Manager in charge of demand generation at iDashboards. He’s passionate about all things sales and marketing, and he invests time each week developing important life skills like patience and resiliency by watching Detroit Lions football games.

Business Tips

You’ve been in meetings countless times, usually reviewing productivity, budgets, revenue but you feel like you’re getting next to nowhere. When someone does have an idea on how to make more money for the company, it often starts with “I feel like this would work”, which is essentially the equivalent of saying “I have absolutely no evidence that this is a good solution; but, let’s throw it at the kitchen wall and see if it sticks.” So how can you eliminate all the ‘I feels’ and start chowing down on numbers instead of tossing spaghetti?

 

First, what are your goals? One of the main reasons most organizations make the change to a data-driven culture is to allow employees and departments to make educated decisions without a potential fall-out or a gut-check. When choosing to modernize your reporting, your team will begin to back up their ideas and initiate data-based changes. By having a data-driven culture that allows your employees to access tangible data, they can better track their successes. It also allows management to more easily evaluate employees to help them meet their goals. Have your department managers or individual employees make a list of what data they regularly need to access and how the data needs to be evaluated. This will help you determine your organization’s most valuable metrics and data sets.

Modernize your #reporting and your team will back up their ideas and initiate #data-based changes. Click To Tweet

Data environment

What do you want your virtual environment to look like? What does it look like right now? Figure out where you are and where you would like to be. How do you want the data to present itself? How knowledgeable are employees about data and how can you use it to determine success?

  • You need to make sure that the correct information is going to the right people. Dashboards can be constructed to address this obstacle as they can be customized to show the data that each person or department needs immediate access to most regularly.
  • As mentioned, you want to make quick, well-informed decisions – preferably in the meeting you’re actually in so you don’t have to go to yet another one about the same topic. Having dashboards or data environments that are easily navigable allow your organization to make informed decisions rather than rely on ‘legacy’ choices that may not be effective.
  • When instigating change in your organization, wouldn’t it be nice if the chain reaction was set off by the data itself? You may want to set up your environment to stay abreast of changes in data that need to be addressed.
  • Accessibility is key. While it would be nice if all employees were equally data fluent, you are going to have people that fall all over the spectrum. For example, if Joan in marketing has 25 years’ experience and is the best on your team, but doesn’t have the same digital fluency as a recent grad, she can be trained to navigate a simple data environment with s data visualizations that are easy to understand. Additionally, by simplifying the data retrieval process you can keep your team diverse and knowledgeable – without needing additional technical experts.

Start small – Figure out what works and what doesn’t. You can implement a data-driven culture by working through department by department or start with a small project. Determine which data needs to be shared across the different departments. The benefits of having a data-driven culture instilled in your organization are boundless in terms of return on investment (ROI).

Start small – Figure out what works and what doesn’t. #data Click To Tweet

So stop throwing the spaghetti! Put a plan in place and begin creating your data culture so your team’s decisions will be based on clear, tangible data instead of gut feelings.

 

If you’d like to discuss data culture with us some more or learn how dashboards can help simplify your data acquisition, leave a comment below or send us a direct email here.

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