The rapid growth of data is astounding. Between our businesses, our electronic devices and our websites, data is growing by epic leaps every year. It’s a powerful asset that’s creating new and exciting opportunities, allowing us to track everything—from productivity and potential clients to our budgets and the quality of our customer service.
And yet, even with the recent eruption of information, many of us are still attached to our spreadsheets, thinking this antique can keep up with the pace of our data. Not only is this a waste of time, but it’s also creating this complicated string of information that we then have to communicate to someone else.
Let’s not sugarcoat it: Nothing is more of a buzz kill in a meeting than endless rows and columns in a spreadsheet. Data shouldn’t be boring. At its very essence, data is the call to action—it should be a rousing speech by which the company moves toward progress.
The Age of Data Visualization
Data visualization is the bridge between these gaps, giving companies an accessible option to analytics while simultaneously making the presentation stimulating. While a love (and understanding) of numbers may resonate among a select few, the vast majority of people are more receptive to bright colors, interactive pictures, and a clear point-A to point-B map of directions.
A Tale of Data
We love good stories. Whether they’re personal stories from our lives or the tales found in action-packed films, there’s something within us that embraces a story. Data visualization is perfect for illustrating your company’s goals through stories.
Storyboarding your objectives turns your data into easily consumable bites that people can understand and appreciate. You can show where you’ve been, where you’re going, and the challenges of getting there, all through bright and compelling graphics. A clear, start-to-finish presentation will have your audience following your every word and point.
Read next: The Art of Data Storytelling
Data as Art
Walt Disney – perhaps one of the greatest storytellers—once said, “Of all of our inventions for mass communication, pictures still speak the most universally understood language.” Data visualization links your information with meaningful graphics, allowing you to engage the emotions of your audience.
Whether you’re aiming to be inspirational or trying to communicate your objectives, the artistic design of your data will inevitably allow you to effectively get your point across.
Customizing Your Data
While art and story are crucial aspects of any dashboard experience, you must also consider the audience. Presenting for a group of investors will likely be different than for a team of marketers. Data visualization gives you the opportunity to leverage data and connect it to the right audience.
If you’re ready to ditch the spreadsheets and experience data visualization, click here for a free 30-day trial.