With a growing number of organizations using multiple data sources as part of their daily business, 2015 is quickly becoming the year of “Big Data.” Growth is the only certainty; terabytes are now small change compared to the petabytes and the exabytes (and beyond), so in order for users to structure their own data blends, a slew of new resources are appearing on the market.
Previously, big data could only be understood (and perhaps appreciated) by data scientists, which left other employees and clients – who also needed to evaluate that information – out of the loop. These earlier tools were also known for being time-consuming to curate while essentially lacking structure. As a result, businesses have been spending copious amounts of time and resources wrestling with data, rather than analyzing it and using it to improve their ROI.
Throughout 2015, data visualization will grow in importance. Creating an intuitive dashboard is an essential next step for sifting through big data, allowing users with multiple professional backgrounds to spend less time preparing data and more time analyzing and understanding it.
Silver Linings on the Cloud
According to a Gartner survey, over 55% of CIOs suggested they would be hosting their companies’ entire group of critical apps in the cloud by 2020. With an ever-expansive amount of data being stored on the cloud, the question of security will become even more imperative over the next year. Traditional security, which is typically complex and buried in your infrastructure, can get in the way of growth or quick, real-time decisions.
Read next: Using Big Data to Refine Your KPIs
Putting Big Data to Work
Up until now, big data has functioned like a chaotic shot in the dark: companies have been virtually grasping at straws in hopes of finding information that is useful. In the coming year, the focus will shift to not only analyzing valuable information, but also on utilizing that information to increase returns. In essence, turning that data into business intelligence dashboards.
With the explosion of the “Internet of Things” (IoT), personal technology will bridge the gap between the company and the client. This will include actionable insights, such as having your SUV send reminders about oil changes, or your favorite vending machine making new recommendations according to your previous choices.
2015 will be less about collecting data, and more about putting it to work.