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Alicia Beaubien Senior Content Manager @iDashboards

As a part of the iDashboards team since 2011, Alicia focuses on all things content and social media. Outside of the marketing realm, Alicia considers herself an athlete at heart – despite her height and typical clumsiness.

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“Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.” – Clifford Stoll, famous author and astronomer

So what’s the trick? How do we turn data into information and ultimately into wisdom?

We could collect as much data as possible and load it into spreadsheets, but then what? It’s astonishing how easily accessible our data is yet, the relevant information is often overlooked. Have you ever heard the phrase “work smarter, not harder”? Well, that’s exactly what we want to do with our data. We don’t need to waste our time monitoring every indicator, rather we should focus on the essential metrics that affect our performance, quality and profitability.

Storyboarding is a great way to break down your key performance indicators (KPIs) and determine what metrics need greater attention. Let’s say you’ve already went through the storyboarding process and your KPIs have been chosen wisely, but the data still doesn’t translate correctly. This could be explained by a disconnect in data sources, outdated reports, data collusion or numerous other factors. A way to resolve these issues is to implement secure dashboards that unify your data into concise interactive dashboards. Color coded spreadsheets can shed some light but dashboards can bring life to flat reports, connect your data sources, and drilldown into specific KPIs to discover correlations enabling wise, informed decisions based off your data.

Check out the Planning your Dashboard Project Whitepaper for more information regarding KPIs, storyboarding and dashboard implementation.

data does not equal wisdom

Alicia Sasse– iDashboards

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