Historically, Sports Analytics has been focused solely on player stats. Runs batted in, number of 3-pointers and team records, but even that has evolved into more specialized statistics such as OPS, WHIP, WAR, VORP, BABIP and PER in the last 15 years. To stay competitive off the field, sports organizations now have to focus just as much on their business operations as they have on stats. However, stats have changed for the business side too.
You need to be aware of new ways to generate revenue streams and drilldown into how to streamline your business practices. Paper reports can’t show real-time data, so providing a live dashboard to an executive in the front office can aid in decision-making becoming more accurate and more meaningful. The ability to display metrics such as game day attendance and ticketing on a dashboard can change the way teams operate – guiding them to see their data differently and ask more of their data. Sports Analytics needs to evolve from player and team stats to operations, analyzing crucial metrics like stadium parking, ticketing, concessions and merchandising will make teams more competitive off the field.
Leah Charters– Marketing Manager, iDashboards